Semiotics

A sign is anything that can be used to tell a lie. Umberto Eco

 Semiotics deals with the production of meaning. A perfectly sensible view of meaning would say that as I am the writer of this sentence so I put the meaning into it and that you, the reader, are the receiver so you take the meaning out. Semiotics is the science of understanding how signs work and how meaning emerges from the relationship between the sender and receiver.

Semiotics is a tradition of thought known for calling attention to the formal structures of signification, of meaning-making, in culture. In so far as it can be used to reveal the arbitrary or constructed character of the meanings we use in our everyday lives, semiotics is also a form of social criticism. Semiotics, or semiology, is usually traced back to both Swiss linguist Ferdinand de Saussure and American philosopher Charles Sanders Peirce. As with any academic school of thought, semiotics has its proponents, detractors, and scholarly disputes. But, whatever else you can say about it, these days semiotics serves as a very useful set of tools for identifying many of the formal patterns that work to make meaning in many aspects of our culture, particularly the media.

This a video that I found online it’s a short clip explaining semiotics

 http://www.youtube.com/watch?v=rEgxTKUP_WI

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1 Response so far »

  1. 1

    […] kristof28 has the same idea that I do about how symbols work: Semiotics deals with the production of meaning. A perfectly sensible view of meaning would say that as I am the writer of this sentence so I put the meaning into it and that you, the reader, are the receiver so you take the meaning out. Semiotics is the science of understanding how signs work and how meaning emerges from the relationship between the sender and receiver. […]


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